Dr. Erhardt's Blog

A blog about plastic surgery in Albany, GA. Stay tuned for updates about our practice and the latest plastic surgery news.

New Survey: Women Want to SEE Breast Reconstruction Results Before Cancer Surgery

Campaign Educates Women about Their Options

A new survey released today by the American Society of Plastic Surgeons (ASPS) shows 89 percent of women want to see what breast reconstruction surgery results would look like before undergoing treatment for breast cancer,* prompting the world's largest group of board-certified plastic surgeons to launch a landmark show-and-tell event as part of Breast Reconstruction Awareness (BRA) Day USA, October 17, 2012 in New Orleans.

BRA-Day-LogoTransparent"We are going to provide information in a way that's never been done before on this level," said ASPS President Malcolm Z. Roth. "A group of breast reconstruction patients will show a group of breast cancer patients what their reconstruction choices look like. This is something that until now has been a taboo topic, and we want to give these women a forum to get the information they need."

Many breast cancer patient organizations report that a majority of women want to go beyond the usual routine of looking at before and after photos, to actually seeing the real results of various breast reconstruction procedures, in person, and having a chance to discuss those results with breast cancer survivors who've had the procedure.

"It is our job as doctors to fully inform our patients about breast reconstruction options," said Dr. Roth. "Women are telling us that they want to actually see what reconstruction results would look like beforehand, and as their physicians we need to do everything we can to honor their request."

The survey, conducted by Harris Interactive, also found:

  • Less than a quarter (23%) of women know the wide range of breast reconstruction options available.
  • Only 22% of women are familiar with the quality of outcomes that can be expected.
  • Only 19% of women understand that the timing of their treatment for breast cancer and the timing of their decision to undergo reconstruction greatly impacts their options and results.

Not only are some women never shown breast reconstruction surgery results, but previous research shows 7 out of 10 women diagnosed with breast cancer are never even told about their breast reconstruction options.**

Kim Sport, who survived two battles with breast cancer, had a mastectomy and breast reconstruction at the same time and is passionate about educating other women who are facing breast cancer.

"I feel that it is very important to share my experience with other women because I don't want them to just have to look at a photo. I want to show them what reconstruction really looks like," said Sport, who has shared her reconstruction results with small groups of breast cancer patients and looks forward to raising awareness in a bigger way on BRA Day.

ASPS Member Surgeon Frank DellaCroce, MD, who performed Kim's reconstruction, believes that plastic surgeons should be a crucial part of any breast cancer patient's team of caregivers.

"I see a great number of patients who come in and say 'I wish I'd known about certain reconstruction options beforehand. I wish I could turn back the clock.' But the problem is, you can't turn back the clock," said Dr. DellaCroce, who founded the Center for Restorative Breast Surgery in New Orleans along with ASPS Member Surgeon Scott Sullivan, MD.

The ASPS and The Plastic Surgery Foundation are launching BRA Day USA to kick off a new campaign to raise awareness about breast reconstruction options. Singer/songwriter Jewel is the spokesperson for the campaign and has written the inspirational song "Flower" to raise funds for the breast reconstruction awareness efforts.

"When I was writing this song there were a lot of survivors that came to mind and I'm always continually amazed at how resilient women are, and how when faced with a difficult position they find the courage to say, 'I am going to fight on and I'm even going to be better.' And that's what made me want to write this song," said Jewel.

Beginning today, Jewel's song is available for download on the iTunes Store. Jewel will also perform a charitable concert on October 29, 2012 in New Orleans during Plastic Surgery The Meeting. Event proceeds will be donated to the Breast Reconstruction Awareness Fund of The Plastic Surgery Foundation and be used to support national and local breast reconstruction organizations.

Attention-Grabbing Eyebrows May Have More to Do with Projection Than Shape, ASPS Study Reveals

p459360069-2It is well known that a properly groomed eyebrow can make an amazing difference in how you look. However, a new study being presented at the American Society of Plastic Surgeons (ASPS) annual conference, Plastic Surgery The Meeting, October 26-30, in New Orleans, reveals it may not only be the shape of your eyebrows that's got people talking – it may be their projection.

According to the study, the projection of your eyebrows can positively impact how others perceive your facial attractiveness.

"The eyes play an essential role in facial attractiveness and beauty and should be surrounded by high walls, similar to the principle of utilizing frames for pictures on a wall," said Eser Yuksel, MD, ASPS Member Surgeon and study lead author. "Higher walls allow for greater projection of the eyebrow, which we found, correlates to a greater degree of perceived facial attractiveness."

The study measured the surface area and the projection of the soft tissue from the top of the eyelid to the eyebrow, also known as the "oblique frame." Photos of 20 patients, divided into two groups, demonstrating low and high oblique frames were examined. Additionally, preoperative and postoperative photos of 20 patients who had fat injections to increase their oblique frames were examined. Ten subjects were randomly selected to rate the photos, in terms of attractiveness, from a scale of zero to two (0 = unattractive, 1 = no inclination, 2 = attractive). The subjects rated photos of patients with higher oblique frames, as well as, the postoperative photos of patients who had fat injections to increase their oblique frames, as more attractive.

"Proper positioning of the eyebrows has long been a major component to facial rejuvenation procedures," said Dr. Yuksel. "However, this study shows that fat grafting to the oblique frame should also be considered when rejuvenating the face, as it can significantly impact facial aesthetics."

The study, "Sagittal Projection of the Eyebrow Versus Facial Attractiveness," was presented Sunday, October 28, 10:45 a.m., at the Ernest N. Morial Convention Center in New Orleans.

Chin Surgery Skyrockets Among People Of All Age Groups

p812446917-2New statistics show “chinplants” are fastest growing procedure

New statistics released by the American Society of Plastic Surgeons (ASPS) show that chin augmentation is the fastest growing plastic surgery trend among all major demographics -- a phenomenon which appears, in part, to be sparked by increased usage of video chat technology, an aging baby boomer population and a desire for success in the workplace.

Chin augmentation grew more than breast augmentation, Botox® and liposuction combined in 2011. The procedure skyrocketed in both women and men, as well as in all patients over the age of 20, with the largest increase seen in patients age 40 or older.

Chin Augmentation By The Numbers:

Category # of Procedures in 2011 % Change 2011 vs. 2010
Overall 20,680 71% increase
Women 10,087 66% increase
Men 10,593 76% increase
20-29 years 2,750 68% increase
30-39 years 2,587 69% increase
40-54 years 5,075 77% increase
55 and over 8,459 70% increase

"The chin and jawline are among the first areas to show signs of aging. People are considering chin augmentation as a way to restore their youthful look just like a facelift or eyelid surgery," said ASPS President Malcolm Z. Roth, MD. "We also know that as more people see themselves on video chat technology, they may notice that their jawline is not as sharp as they want it to be. Chin implants can make a dramatic difference."

As a manager for a major software company, Lizette Stephens often finds herself face-to-face with people all over the world. And while she loves how technology keeps her in touch, she didn't always like how it made her look.

"I do a lot of video chats and I'm in a lot of photos and noticed that my double chin was very pronounced. It really, really bothered me. I wanted to do something about it to get a more profound profile and more definition in my chin area," said Stephens.

Stephens received a chin implant from Darrick Antell, MD, an ASPS Member Surgeon based in New York City. Dr. Antell, who has studied the profiles of many CEOs, said, "We know that CEOs tend to be tall, attractive, good-looking people. We now know that these people also tend to have a stronger chin. As a result, people subconsciously associate a stronger chin with more authority, self-confidence and trustworthiness."

Factors like wanting a competitive advantage in the workforce may lead people to consider a variety of cosmetic facial procedures. The following are additional cosmetic procedures that saw an increase in popularity in 2011:

  • Lip augmentation: 49% increase
  • Cheek implant: 47% increase
  • Laser skin resurfacing: 9% increase
  • Soft tissue fillers: 7% increase
  • Facelift: 5% increase

For more statistics released today on trends in plastic surgery including gender, age, regional, national average fees and other breakouts, view the ASPS 2011 National Clearinghouse of Plastic Surgery Procedural Statistics report.

Tags: chin surgery

13.8 Million Cosmetic Plastic Surgery Procedures Performed in 2011

5 Percent Increase Leads to Second Consecutive Yearly Gain

The plastic surgery market continues to show significant growth - two years in a row. According to statistics released today by the American Society of Plastic Surgeons (ASPS), 13.8 million cosmetic plastic surgery procedures (both surgical and minimally-invasive) were performed in the United States in 2011, up 5 percent since 2010. In addition, 5.5 million reconstructive plastic surgery procedures were performed last year, up 5 percent.


"While the rate of economic recovery in the U.S. is still uncertain, 2011 proved to be a good year for plastic surgery," said ASPS President Malcolm Z. Roth, MD. "Consumer confidence was up, auto sales rose 10 percent, so it is not surprising that we would also see increased demand for plastic surgery procedures."

Top Procedures

Cosmetic surgical procedures increased 2 percent, with nearly 1.6 million procedures in 2011. The top five surgical procedures were:

• Breast augmentation (307,000 procedures, up 4 percent)
• Nose reshaping (244,000 procedures, down 3 percent)
• Liposuction (205,000 procedures, up 1 percent)
• Eyelid surgery (196,000 procedures, down 6 percent)
• Facelift (119,000 procedures, up 5 percent)

Facelifts are among the top five cosmetic surgical procedures for the first time since 2004, replacing tummy tucks. Interestingly, a procedure popular with men, chin augmentation, nearly doubled in 2011, with 21,000 procedures performed, up 71 percent. Lip augmentation also rose significantly - up 49 percent, with more than 25,000 procedures performed.

"We are seeing notable increases in surgical procedures, such as facelifts, that reflect the demands of an aging boomer population," said Dr. Roth. "However, the overall growth in cosmetic procedures is being primarily driven by a substantial rise in minimally-invasive procedures."

Cosmetic minimally-invasive procedures increased 6 percent, with nearly 12.2 million procedures in 2011. The top five minimally-invasive procedures were:

• Botulinum toxin type A (5.7 million procedures, up 5 percent)
• Soft tissue fillers (1.9 million procedures, up 7 percent)
• Chemical peel (1.1 million procedures, down 3 percent)
• Laser hair removal (1.1 million procedures, up 15 percent)
• Microdermabrasion (900,000 procedures, up 9 percent)

Soft tissue fillers like hyaluronic acid (Restylane®, Juvederm Ultra®, etc.), calcium hydroxylapatite (Radiesse®), and fat injections experienced some of the largest growth in the minimally-invasive market during 2011. More than 1.3 million hylauronic acid procedures were performed in 2011, up 9 percent; 286,000 calcium hydroxylapatite procedures, up 36 percent; and 68,000 fat injections, up 19 percent.

Reconstructive plastic surgery, which improves function and appearance to abnormal structures, increased 5 percent in 2011. The top five reconstructive procedures were:

• Tumor removal (4.2 million, up 3 percent)
• Laceration repair (303,000, down 15 percent)
• Maxillofacial surgery (195,000, up 125 percent)
• Scar revision (175,000, up 9 percent)
• Hand surgery (120,000, up 13 percent)

Breast reconstruction rates continue to rise, with more than 96,000 procedures performed last year, up 3 percent since 2010.

"While insurance coverage for breast reconstruction is mandated by law, continued strides to provide coverage for other reconstructive procedures has contributed, in part, to the sizable gain that we are seeing with these procedures," said Dr. Roth. "Reconstructive surgery is a critical pillar of the specialty, and it is encouraging to see that increasing numbers of patients entrust board-certified plastic surgeons to reconstruct their bodies after disease or trauma."

ASPS members can report procedural information through the first online national database for plastic surgery procedures, Tracking Operations and Outcome for Plastic Surgeons (TOPS). This data, combined with the annual survey sent to American Board of Medical Specialties certified physicians most likely to perform these procedures, results in the most comprehensive census on plastic surgery.

To view the 2011 National Clearinghouse of Plastic Surgery Statistics report, visit www.plasticsurgery.org/2011-statistics. Visitors can also find information about procedures and referrals to ASPS Member Surgeons.

Welcome to Dr. Erhardt's New Blog

Thanks for visiting our new blog. Here you will be able to find the latest plastic surgery news, recent trends, special offers, and updates about events happening at our Albany GA plastic surgery office. We want to stay in touch with our local community and present news that will be relevant to our patients.